Being an Eco-conscious Consumer
World Environment Day: Dressing for a Better Future with Rosa & Blue
At Rosa & Blue, World Environment Day isn’t just a date on the calendar, it’s an important reminder of the responsibility we share to protect our planet and to consider the impact we have on it, particularly when thinking about the next generation. As a brand dedicated to creating beautiful, ethical, and sustainable children’s sleepwear, we know that the choices we make, from the fabrics we source to the factories we partner with, can make a real difference.
The Hidden Cost of Fast Fashion
All too often, we know that consumers are choosing fast fashion for convenience and a cheaper price tag, but shopping in this way comes with its consequences. The clothing industry is one of the most environmentally damaging in the world. It’s responsible for around 10% of global carbon emissions, vast water consumption, and significant chemical pollution. Fast fashion encourages overproduction, overconsumption, and waste, with millions of garments ending up in landfills every year. The impact is not only environmental, it’s social too, with many garment workers facing unsafe conditions and unfair wages.
Our Promise: Planet-Friendly Sleepwear
From the very beginning of our dream – born in the spare room of our founder's home 3.5 years ago, we have believed that it’s possible to create children’s sleepwear that’s both gentle on the skin and kinder to the earth. Our designs are hand-painted in watercolour, making each piece unique, just like your little one! But it’s what’s behind the fabric that truly sets us apart and matters to our eco-conscious customers.
We are proud to be:
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B Corp® Certified, holding ourselves to the highest standards of social and environmental impact
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OEKO-TEX® Standard 100 Certified, meaning every thread is tested for harmful substances
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Champions of sustainable materials like organic cotton and bamboo, both naturally breathable, renewable, and biodegradable
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Committed to fair production, partnering only with ethical factories in Portugal that ensure safe working conditions and fair pay
What can we do as consumers to help the planet?
As apparel consumers, we can take several impactful steps to reduce our environmental footprint and support a more sustainable fashion industry:
1. Buy Less, Choose Well
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Prioritise quality over quantity.
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Avoid fast fashion trends that encourage constant buying and discarding.
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Look for products which last – for example our Rosa & Blue Sleeping Bags are adaptable for babies as young as 3 months, all the way up until they are 24 months old, so the 1 product can last for almost 2 years.
2. Support Sustainable Brands
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Choose brands with transparent supply chains and ethical labour practices.
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Look for certifications like B Corp®, GOTS (organic textiles) or Fair Trade.
3. Sharing is caring
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Passing down pyjamas to siblings, friends or charities for other children to enjoy once your little one has outgrown them.
4. Care for Your Clothes Properly
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Our bamboo and organic cotton products like to be washed inside out as this helps to reduce any snagging or pilling/bobbling.
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Wash less frequently and use cold water to save energy, (not always an option with babies we know!)
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Air dry instead of using a dryer.
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Repair instead of replacing - learn basic sewing or use repair services.
5. Recycle and Upcycle
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Donate or sell clothes you no longer wear. (And yes, we know how hard it is to say goodbye to all those tiny, adorable baby clothes!)
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Repurpose old garments into something new (e.g., tote bags, cleaning rags). Be sure to show us if you do get around to creating something new with your Rosa & Blue products – we’d love to see them!
6. Educate Yourself and Others
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Learn about the impacts of the fashion industry (e.g., water use, microplastics).
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Share tips and raise awareness with friends and on social media.
Small Choices, Big Impact
Our mission is simple: to offer sleepwear that supports your child’s comfort without compromising the health of our planet. When you choose Rosa & Blue, you’re not just buying pyjamas, you’re supporting a circular, conscious approach to fashion. Together, we can help reshape the industry into something gentler, slower, and more sustainable.
This World Environment Day, we invite you to reflect on what we wear, where it comes from, and the future we want to create - for our children, and theirs.
Sleep softly, tread lightly.
Love from Rosa & Blue xx